Thursday, 5 June 2014

Flower Tree Health

Can you give us a little bit of background about Flower Tree Health and how it came to be an integral part of your lives

We started making superfood power smoothies, eating organic wholefoods a couple of years ago because we anted to become healthier and lead a healthier lifestyle.



We were startled with our results physically and mentally and began to tell our friends and work colleagues about the benefits of superfoods and healthy eating.  Before long, we became known as the "health food people" amongst family and friends. 

Then we realised that there were very little options available for organic superfoods and wholefoods that were packaged in glass and also in an attractive package that 'did superfood justice'.  We could only find superfoods and wholefoods packaged in paper or plastic which we found inconvenient: the packaging never seemed to retain the freshness and quality of the product and was wasteful.

The name "flower tree" came to be when we asked our 18 month year old son what we should name the company.  He replied with the only two words he knew at the time which was "flower, tree"....and the rest is history!

Your products speak for themselves in a stunning marriage of branding, packaging and product.  How long of a process was it to get to "that" point: the juncture where all converge to convey that one single message and are you specific about which products you stock and sell or do you let your customers guide you


The "flower of life" logo was born out of an intent to not attempt to brand the products with our personal mark, because quite honestly they are not our products: 99.9% of the work that goes in to our products happens on the farm where the foods are grown.

We want to be as honest as possible and try not to sell or convince a customer that our product is the best: we simply "know" that if we present honestly, the customer will resonate with us and know that we are dispensing things that are good for them.

The "activated nut" has gone from being a "what on earth is an activated nut" to a growing awareness of not just the name but the beneficial health properties it brings. For those who may not fully understand what they are, can you give us a easy-speak summary of these creatures and why we should incorporate them in to our daily nutritional intake

Almonds have a particularly high concentration of vitamins and minerals that can only be released easily into the body by soaking them in water before consumption.



Basically nuts and seeds are a tiny packet of nutrients that are designed to provide the growing plant with the nutrients it needs in its early stages of life (much like an egg yolk is to a chicken).

We can harness those nutrients and energy with a little bit of human ingenuity.  The body requires vitamins, minerals and base load energy to operate without disease (dis-ease): the reason so many people are facing dis-ease is because they have low levels of organic vitamins and minerals.

By far, your hot chocolate would have to be one of the singularly most deliciously decadent yet incredibly healthy and full of superfood qualities there is to be had around. What is the secret to creating not just a ridiculously healthy drink that really boosts you physically and mentally and really wants you to keep going back for more

The ingredients are pure, organic and healthy and are in their concentrated form.  The body knows when it has taken something into it that is really, really good for it and it responds with feel-good chemicals into the brain instantaneously to reward the consciousness telling it a resounding YES!



We know that part of the reason our hot chocolate tastes so good is because good healthy food is so rare to find.  People are surprised that something healthy can taste and feel so good!

How would you sum up with the world of Flower Tree Health in 5 words

With much love flower tree




**********
And on that note (and because Buddha is smiling so beautifully and warmly...a bit like the hot chocolate you read about above) we thank Bel & Bob for not only bringing their goodness to Kings Cross Market every week, but for sharing a little bit of their world with us and you!






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