Friday, 14 June 2013

5 Questions with Slowly Does It Food

Can you give us a brief history as to how "Slowly Does It Food" came in to your life and the process behind the name

"Slowly Does It Food" started out as a packaged food market stall about 4 years ago. The name related to the type of food I cooked and packaged (ie: slow cooked stews, lamb shanks and french daubes) and also to the more general food philosophy promoted by the "slow food movement".

Slow food is about preserving food traditions and promoting agricultural sustainability, bio-diversity, small producers and endangered foods.

2 years ago I transformed the business to an online food market selling organic fruit & veg, grass fed meats, fresh fish and an ever increasing amount of pantry produce and deli items.

I felt the name "Slowly Does It Food" represented the food ethos of the online shop so I kept it!  

Slow food rules!

You are now pretty well established at Kings Cross Markets.  What has been the biggest growth for your stall that you have noticed since starting?

I would say definitely the biggest growth is with my more senior clientele.  The amount of times people tell me that that "this apple" or "that tomato" reminds them of the fruit and vegetables from their childhood has made me realise that we are starting to come full circle with food production.

I genuinely believe more and more people simply want food that has been grown naturally and more importantly, tastes better.

Do you think that there has been a noticeable change in the way consumers shop where opting to shop for organic produce at a market rather than smash-and-grab in a supermarket?

People are definitely more aware that supermarkets put the squeeze on producers & growers making it very hard for them to have a decent income and produce good flavoursome produce.

Generally I hear customers commenting that organic produce offered at supermarkets is of poor quality and range.

My own theory, for what it's worth, is that it is not in the interest of the supermarkets to promote good quality organic produce over conventional sprayed produce.

Spray produce has a longer shelf life, is easier to produce and transport and has a more consistant appearance, so why would supermarkets want people to buy organic produce?  Just a theory....

What has been the largest amount of any item you have sold in one day?

Kale!  We take 60 bunches of the freshest kale to Kings Cross Market every week, and 3 varieties at that.  Along with English Spinach and Silverbeet.  We sell over 100 bunches of fresh greens every week

In 5 words, why should people buy organic, more especially, buy their organic fare from Slowly Does It Food?

Vegetables taste better from Bob


And yes they do!  Huge thanks to Bob for sharing a bit of what makes Slowly Does It Food a firm favourite in our Kings Cross Market community

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