Showing posts with label interview. Show all posts
Showing posts with label interview. Show all posts

Thursday, 5 June 2014

Flower Tree Health

Can you give us a little bit of background about Flower Tree Health and how it came to be an integral part of your lives

We started making superfood power smoothies, eating organic wholefoods a couple of years ago because we anted to become healthier and lead a healthier lifestyle.



We were startled with our results physically and mentally and began to tell our friends and work colleagues about the benefits of superfoods and healthy eating.  Before long, we became known as the "health food people" amongst family and friends. 

Then we realised that there were very little options available for organic superfoods and wholefoods that were packaged in glass and also in an attractive package that 'did superfood justice'.  We could only find superfoods and wholefoods packaged in paper or plastic which we found inconvenient: the packaging never seemed to retain the freshness and quality of the product and was wasteful.

The name "flower tree" came to be when we asked our 18 month year old son what we should name the company.  He replied with the only two words he knew at the time which was "flower, tree"....and the rest is history!

Your products speak for themselves in a stunning marriage of branding, packaging and product.  How long of a process was it to get to "that" point: the juncture where all converge to convey that one single message and are you specific about which products you stock and sell or do you let your customers guide you


The "flower of life" logo was born out of an intent to not attempt to brand the products with our personal mark, because quite honestly they are not our products: 99.9% of the work that goes in to our products happens on the farm where the foods are grown.

We want to be as honest as possible and try not to sell or convince a customer that our product is the best: we simply "know" that if we present honestly, the customer will resonate with us and know that we are dispensing things that are good for them.

The "activated nut" has gone from being a "what on earth is an activated nut" to a growing awareness of not just the name but the beneficial health properties it brings. For those who may not fully understand what they are, can you give us a easy-speak summary of these creatures and why we should incorporate them in to our daily nutritional intake

Almonds have a particularly high concentration of vitamins and minerals that can only be released easily into the body by soaking them in water before consumption.



Basically nuts and seeds are a tiny packet of nutrients that are designed to provide the growing plant with the nutrients it needs in its early stages of life (much like an egg yolk is to a chicken).

We can harness those nutrients and energy with a little bit of human ingenuity.  The body requires vitamins, minerals and base load energy to operate without disease (dis-ease): the reason so many people are facing dis-ease is because they have low levels of organic vitamins and minerals.

By far, your hot chocolate would have to be one of the singularly most deliciously decadent yet incredibly healthy and full of superfood qualities there is to be had around. What is the secret to creating not just a ridiculously healthy drink that really boosts you physically and mentally and really wants you to keep going back for more

The ingredients are pure, organic and healthy and are in their concentrated form.  The body knows when it has taken something into it that is really, really good for it and it responds with feel-good chemicals into the brain instantaneously to reward the consciousness telling it a resounding YES!



We know that part of the reason our hot chocolate tastes so good is because good healthy food is so rare to find.  People are surprised that something healthy can taste and feel so good!

How would you sum up with the world of Flower Tree Health in 5 words

With much love flower tree




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And on that note (and because Buddha is smiling so beautifully and warmly...a bit like the hot chocolate you read about above) we thank Bel & Bob for not only bringing their goodness to Kings Cross Market every week, but for sharing a little bit of their world with us and you!






Thursday, 15 May 2014

5 Questions with Lee & Wami

From free range eggs to biodynamic fruit and veg: you are now a well entrenched and much loved stallie at Kings Cross Market.  What do you love most about market life

The markets are where you go to get something that is not available at your local store, an experience, something unusual or just a bargain.  We love being the one who brings this to people.


Your eggs literally "fly" out the door.  Can you explain what defines "organic" and "free range" and why they not only taste better, but more importantly, why we should choose to buy these types of eggs as opposed to those in the local supermarket

Well freshness is always a consideration and the usual story of supporting the little guys is a nice one too. What can I say: they are certified organic free range, no beak trimming with an open gate policy eggs: so if you ever want to pop in an ensure they are what they say they are then, you can!


What is your best seller at market

Ooohhh...that's a tough one.  It changes as do the seasons and depending on what I have to offer at the time.

But some of the tried and proven items consist of my certified Bio-Dynamic salad mix (amazingly fresh, lasting well past its use-by date staying crisp and delicious!), eggies and my selection of fresh produce is also now starting to get a following.


Amongst your produce, you have biodynamic blueberries, mangos and insane tasting dragon fruit.  For those who may not fully understand, can you give us a bit of insight as to what "biodynamic" means, how it aids our overall wellbeing, why it's an important part of our daily intake of goodness and how it differs from say, organically grown produce

The quick answer for bio-dyniamic is "super organic".  You have all the organic principles that you must follow and then have another set of principles above and beyond that which must be adhered to.  The benefits to the earth and land have been shown many times over in research that has been carried out.


And what about us?  Well, I solemnly believe we should eat what we are guided to by our own intuition as we have the ability to make the right choice for ourselves at each step of the way.

From your perspective, what is it about markets like Kings Cross that form an integral part of the community and why should we, as consumers, support it as much as we can

The basic premise for markets, in our opinion, is it gives people a chance to experience something which is outside the norm of what you would find in other places.

If it tickles your fancy or floats your boat then head on over and join the fun!


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Reckon there's something in that for all of us don't you?

Take it from us, there is standing room only for these guys and once you taste their produce you will too will become enslaved to their goodness and have a bit of a laugh while you're at it



Thursday, 3 April 2014

YK talks Ginkgo Leaf

Can you give us a little bit of the Gingko Leaf's background story

The Ginkgo tree is a "living fossil", with ancient fossils clearly related to modern Ginkgo tree.  I am impressed by this living fossil's hardiness, its elegant form and adaptability as ornamental trees in urban environments.  Its wonderful form and many functions make it an integral part of daily life in urban areas.  


Just like how we (Ginkgo Leaf) think of our inventory and their many uses in daily life.

Your pieces are stunning in their simplicity yet complex with their durability and design. How do you select which items you feel will best suit your line and at the same time meet the needs of your customers

We sell products that are guided by the Japanese conceptual terms Yo-no-bi ("beauty through use").  Alongside Yo-no-bi, good designs must have high functionality for multiple uses.


A plate comes alive when food is placed within its boundaries.  Tools and equipment used daily should be minimal, practical and useful.  

But what really inspires and stirs us all the time is our customers' boundless creativity in making sense of the items and using them in unexpected and creative ways.  That's the most reassuring.

You have recently been featured in Gourmet Traveller: seriously exciting and a true testament to your hard work and now firmly entrenched with locals at market.  What has been one of the highlights you have had to date when at market

Yes, we are very fortunate to have support from certain individuals in the industry.

Highlights or joys have been:

Regular customers bringing along their friends to introduce them to Ginkgo Leaf. Prospective customers researching the product and making multiple visits to admire their objects of 'desire'.  


It's a delight to witness individual customers taking such informed consideration.

What makes market life tangible and real for personally and as a business

It's one of the best venues and a great way to engage with customers.  There is such a diverse group of market goers.  Moreover, the outdoor setting presents all sorts of delights and challenges.


How would you sum up up the world of Ginkgo Leaf in 5 words

Good design is our value proposition (6 words really!)

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So you've read the interview, you've seen a smidge of what these amazing pieces look like, all that's left is for you to get to market and see what is on offer and be swept up in the gentle magic known as Ginkgo Leaf.




Thursday, 27 March 2014

Litza shares her love of Kings Cross Markets

When did you first stumble across what is now one of Sydney's best Saturday Market (aka Kings Cross Markets)

I recently moved into this area of Sydney.  I was thrilled to discover these gorgeous markets at the top of my street.  I literally stumbled across them while out exploring my new neighbourhood.  Now I look forward to visiting them most weekends.


You also have a massage therapy practice nearby.  From a holistic point of view, why do you think markets like ours form not only an important part of the community, but also complement or add to our lifestyles in ways we may not necessarily have thought of

I think that happiness, fresh air, human interaction and good food are essential.  I think flowers are important too! 


So the markets definitely assist well being.

I think we shouldn't underestimate the importance of community and neighbourhood. All around the world the marketplace has historically been a centre for community: a place for people to come together as important for socialising as is for trade. Experiences which delight the senses are good for the body and the mind and markets certainly do that.

Do you have a "musty buy, can't live without" purchase, and if so what and why

Hmmmm....it's different every week.  If I get to the Soda Bread stall in time I always pick up a loaf.  Their gluten free bread is the best I've ever tried!


And I have my eye on a baby fig tree at the plant stall....maybe next market day!

Is this a solo expedition or do you like the share the love

Sometimes I wander up to the markets by myself but it's a pretty friendly place, so I often end up chatting to someone.  If I have visitors or am meeting up with friends, I always suggest the markets for lunch as there is plenty of great food to choose from and then you can go and sit by the fountain to eat.


How would you sum up the world of Kings Cross Markets in 5 words

Happy
Delicious
Outdoors
Community
Sensorial

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A massive thank you to Litza for not only discovering our markets, but sharing the love with us, you and all her friends!  We look forward to seeing you on a Saturday often!



Friday, 29 November 2013

Alison talks Paleo

The Paleo Food Movement is gaining incredible momentum with its sensible approach to eating good wholesome foods where the health benefits are immeasurable.  What was it about this lifestyle that first attracted you and what was the impetus to being your own personal food movement


I've always been really interested in health and nutrition with many different diets.  I was first introduced to the Paleo diet about 5 years ago and I saw immediate results from cutting out things like grains.

I felt lighter, more energetic and more vibrant and the approach to food just made so much sense.  I think a lot of people are easily misled by messages put out by large, powerful food manufacturers - such as "eat low fat" etc.  I encourage anyone to do their own research and also try a range of different foods to see what works for them.  

I am really passionate about sharing what I have discovered through healthy whole food eating, and demonstrating how easy it is to maintain a lifestyle based on Paleo principles.

For those who may not be fully aware or totally comprehend "Paleo", can you give a brief outline as to its ethos and why we should (if possible) apply even a smidge of it in to our every day eating routine

At its most basic level, Paleo is maintaining a diet that resembles how our paleolithic ancestors ate with a modern application.  The principles of the diet are to eat whole foods as they exist in nature and source local and seasonal produce.


Meat, fish, eggs, vegetables, fruits and some nuts and seeds form the basis of the diet, while things like grains, sugars, dairy products, legumes (including soy products) and any ingredient that has been refined and processed are eliminated.

There's no denying that the number of people diagnosed with auto-immune and non-communicable diseases is increasing.  These diseases were not around millions of years ago, and somewhere in the last few thousand years - a tiny smidgen of our human existence - we have introduced a plethora of health issues.

For someone wanting to try the Paleo diet, my advice would be to cut things out slowly. Start with grains, then when your body has adjusted, try cutting out dairy.  I would also recommend reading one of the many great books available to help guide you through your lifestyle change, including "The Paleo Solution" by Robb Wolf, "The Primal Blueprint" by Mark Sisson (a slightly modified version which includes some dairy), or you could follow the Whole30 Program which is based on Paleo principles.

For Paleo cooking I'd recommend "Everyday Paleo" by Sarah Ferguson or the blogsite "Nom Nom Paleo". 

And of course to find paleo-friendly places to dine, follow my blog "Paleo Foodies" which you can check out "here".

What role does organic produce play in the Paleo lifestyle

Choosing to eat organic is a personal choice but one that the Paleo lifestyle definitely supports.  Not only are you eating healthier foods produced free from chemicals, in most cases you're supporting local farmers and since they don't use any chemicals, the produce is always in season.


Some people argue that eating organic is more expensive, but I tend to disagree and it really depends on where you buy.

There are local organic markets in most areas across Sydney and because you're buying directly from the seller the prices are quite low.

When did you first come across Kings Cross Market and what drew you there initially

I first came across Kings Cross Markets a few months ago.  I went because of the convenient time they are on - Saturdays between 8:00am -2:00pm.  Now I love going each week and am getting to know the producers.  It's nice to be able to ask questions directly to the producer - such as where they grow their produce, the best way to prepare an item etc.

The produce is really fresh and it stays fresh for longer so I don't have to do multiple trips throughout the week.  I source my organic vegetables and free range eggs from the markets.  I also love to pick up a fresh bunch of native flowers for the home and I usually grab a green smoothie from the raw juice bar.


In your opinion, what is it about markets such as Kings Cross, that form an integral part of the local community and what can we do (as shoppers) to help it keep on keeping on

I think local markets are a really important and valuable part of our community.  I have travelled around the world and one of my favourite things to do in foreign countries is to check out the local market because food is what brings people together, and you can learn so much about a culture and their cuisine by visiting where they source their raw ingredients.

Markets are a way for the community to come together and it's how we have sourced fresh produce for thousands of years.  It's a rich tradition across many cultures and it's exciting to see so many Sydney-siders supporting and visiting their local markets each week.  It's also a great activity for a Saturday morning and the perfect way to start the weekend.



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Couldn't have put it better ourselves.  A massive thank you to Alison for her time and giving us some user-friendly info about the Paleo lifestyle.  

If you missed the links above, you can read more about Paleo Foodies both "here" and "here" and stay tuned cause there is going to be some exciting happenings not just with us but with Paleo Foodies as well!

Friday, 25 October 2013

Sharing some Kings Cross Market love with Maxine

How did you first discover the little pocket of organic paradise known as Kings Cross Markets

I am from Melbourne, but I have family that live in Elizabeth Bay, so have been visiting the markets sporadically over the past few years.


I only however became "attached" during my last visit to Sydney as I was staying in Potts Point for works for 3 weeks.  Every Saturday (without fail) started with an early morning trip to the market, buying flowers and sampling delicious fresh juices and food treats the market has to offer.

What is it about these markets (in your opinion) that makes them a great place to not only shop, but to meet friends and hang

These markets are the perfect place to catch up with friends.  Whether it's a game of Connect 4 in the sunshine


or a gossip and coffee on the grass, the market is a great reason to get out of bed in the morning and socialise!

With the mixture of organic, eclectic and some surprise finds, what is your all time number one have to buy each visit and why

Fresh flowers.  For the simple reasons that they look and smell beautiful, and put a smile on my face.


Has your love of these markets spilled in to the lives of those around you, or do you like to keep it as your own little ritualistic nirvana

I tend to keep visiting the markets as my own little Saturday morning ritual.  In Melbourne my local market is Gleadell Street Markets in Richmond, and despite the craziness I actually find it quite relaxing and therapeutic, not to mention the great exercise walking there and back!

For anyone who has not yet "dipped their toe in the water" at our markets, what 5 words would you use to encourage them to get in and give it a go
  • Food
  • Sunshine
  • Buzz
  • Aromas
  • Friendly



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Couldn't ask for a better recommendation than that!   So if a Melbourne chick enjoys our markets when she can, just think of what you Sydneysiders can do every weekend!

Huge thank you to Maxine for sharing some of her time with us and hopefully we will see her return sooner rather than later.


Friday, 11 October 2013

5 Questions with La Planchette

Vive la France!  Can you give a little bit of history about La Planchette

Absolutely correct! I only started in May this year as I took over from the previous owner.  From this date the main focus has been to stabilise everything that already existed and have a smooth transition with the the new team: products, suppliers and customers of course.

And it's been fantastic to see customers supporting and welcoming us to our three markets: Double Bay on Thursdays, Kings Cross on Saturdays and Marrickville on Sundays.


You are now the "face" of La Planchette and a most welcoming one at that.  Was it a difficult transition with the shoppers continually asking who you were, or is it a once a La Planchette devotee always a La Planchette devotee

It was a really nice smooth transition.  I would say once a quality taste devotee always a quality taste devotee

Your range of cheeses is not only mouth-watering but absolutely astounding.  Do shoppers at Kings Cross Market have a preference and how adventurous are they when you offer them a new sample to try



Shoppers usually have their preferences.  They are always keen to discover new cheese and guess what?  They are always going to be the best cheeses in the end.  This is very reassuring because this is one of our main commitments, the best products from the best French "terroirs".

Where do you source your cheese from and how many nights at home do you indulge in "now I just need to try this to make sure the customers will like it", which of course should be accompanied with some divine French wine

All cheeses are coming from France.  Most of them are classic historical cheeses.  It is hard work to taste them regularly to check maturation and best matching wine of course!




How would you sum up the world of La Planchette in 5 words

That's a very difficult question!  

I would say:
  • Authenticity
  • French
  • Terroirs
  • Excellence
  • Fun




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So if you want to be transported to France and haven't the airfare, all you have to do is visit La Planchette each Saturday and your dreams will indeed come true!

An enormous merci beaucoup to Christian and we know his following is impressive already, and are looking forward to seeing it grow even more!

Friday, 27 September 2013

Sharing some love with Kylie

How did you first come across Kings Cross Markets

I cam across Kings Cross Markets 6 years ago when I first moved to the area.  I've been living in Bondi for 4 years now, but only recently started my journey back every Saturday since becoming a vegan 7 months ago.


In your opinion, what is it about these markets that makes it appealing to people from all walks of life

Kings Cross Markets has a relaxing vibe, you see the same faces each week which gives a great sense of community.  Everybody is super friendly, willing to help you carry your groceries and have a chit chat about anything and everything.



There's no hustle and bustle or pushing in, and the great news is you never get run over by someone pushing a trolley which turns the weekly grocery shopping into quite a calming experience.

Do you have a "routine" when visiting/buying at market or are you a "get the staples then let's see what's on offer and try new things" type of chick

I'm a bit of both.  I have my routine shopping list but then I'm easily distracted by other products.  For example, last week I purchased the Clear Jojoba Oil which is amazing on the skin which demonstrates being taken off course isn't always a bad thing.



Do you have a favourite recipe using produce bought at market

Now that Spring is here, it's been salads, salads and more salads.  I like to keep it simple and alkalising: spinach, cucumber, capsicum, leek, string beans, broccoli, avocado, chickpeas and olive oil.


Kylie's enormous weekly hoard!

If you had to sum up your Kings Cross Market experience in 5 words, what would they be

My home away from home


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Best final answer to be seen!  Home away from home is exactly how we feel about our markets as well!  

Enormous thank you to Kylie for sharing a bit of her time with us and showing us once again why Kings Cross Market is the only place to get your weekly shopping done!



Friday, 6 September 2013

Sharing the love with Jo

How long have you been a fan of Kings Cross Markets

I moved to the area (Potts Point) in February, so I've been walking up to the Saturday Markets at least once a fortnight since then!


To be honest I'd never been before I moved in.  I always used to drive to Bondi or Darlington.

Is this a solo expedition or has the fortnightly ritual become a group activity

Sometimes I love to wander through the markets on my own.  I love being able to listen to the happy bustle and take my time meeting and chatting to strangers.


Occasionally I'll be a meeting a friend for brunch, so we'll organise to meet at the Fountain and wander through the markets before heading off.  I love showing my friends through the stalls.  Everyone I've brought down to the markets is a huge fan!

Do you have a "must have" or is it more of a "let's meander and see what the day is in store and I'll buy whatever takes my fancy"

I always buy flowers.  I have a really cute little sunny area in my apartment that just lights up with a happy bunch of flowers in it.  So that's the staple.


So that's the staple.  I always buy veggies too, although the veggies change a little depending on the season.  And I usually buy a tub of coconut kefir as well...if you don't know what that is, try it at the markets one day!  It will change your life!  Think yoghurt on steroids!

Do you have a fave meal using produce from our markets 

I loooooooovvvvveee the French Cheese (La Planchette).  I love to stand at his stall and keep asking questions, so he'll have to keep talking in his French accent.


I often buy a small cheese wheel from him, so often my Saturday night night meal will include fresh veggies from the market and some of my French cheese.

If you could sum up the "vibe" of Kings Cross Markets in one paragraph what would it be

Fresh and friendly.  Who could want more!


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Our thoughts precisely!  So our recommendation is obviously to visit our markets, see what's on offer, try some of the Coconut Kefir from Amphore, drown in French cheese heaven with La Planchette, buy some organic produce, catch up with friends and perhaps make some new ones while you're there!

Huge thank you to Jo for sharing her time, her photos and her love for Kings Cross Market and look forward to seeing you there sooner rather than later!


Friday, 23 August 2013

5 Questions with Bao Wow

Can you give us a little bit of insight behind the origins of Bao Wow

Originally known as "Gua Bao", it's Taiwanese streetfood that has come into fashion in fine dining restaurants internationally over the past few years but hasn't really been available on the cheap eats scene in Sydney.


The true Taiwanese version has a slice of braised pork belly, coriander, peanuts, pickles, mustard greens and red sugar.  

I've known I've wanted to run my own stall for a while now and when I came across Gua Bao I knew it was the perfect product to sell.  

The original food is excellent but I decided to freshen it up to suit our climate and culture and my own personal taste.  I think the balance between the freshness of the herbs and cucumber combined with the juicy porked roll and fluffy steamed bun makes a perfect match for market brunch.

Even though still somewhat "new" to Kings Cross Markets, you have already established yourself as a firm favourite.  How encouraging has this been for you



To be honest it's a total surprise.  I took a risk and it's definitely paying off.  We've only been going for about 6 weeks and this is my first experience at running a market stall, so I wasn't sure what to expect, but we have already weekly regulars!

It's a fantastic feeling when someone buys a Bao, then comes back to tell me how much they enjoyed it.  Hearing feedback really makes it all worthwhile.

Where do you source your produce from and how long does it take to prep for market

We get our free range pork from AC Butchery in Leichhardt which has a really great range of meat products, and all our vege and herbs from the Vietnamese supermarkets in Marrickvile (around the corner from my house).  I do all the prep on the Friday before market (eg: making the dough and rolling out over 100 buns that are triple proofed, braising the pork so I can pull it in the morning).  

It's pretty labour intensive but it's worth it for the end product.



What is it about market life that keeps it "real" for you

Being able to work outdoors is part of the reason I was drawn to market life and it's as rewarding as I thought it would be (although we haven't had a rainy day yet!).

I also love the camaraderie between stallholders, swapping Bao for a bunch of organic bananas or the best baklava in the world from two stalls down.



In 5 words, how would you sump up life as a stallie at Kings Cross Market

Tiring, rewarding, exciting and delicious




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Delicious is as delicious does and if they sell out week in week out then obviously they are doing something right!

With thanks to Bao Wow for not only sharing some time and photos with us but being part of our Saturday Kings Cross Market Family and as the man who wears the hat says "do yourself a favour" and make sure you swing by to try one of these little beauties (ps: while you're at it, why not let them know you've read the blog too!)